I believe, branding in the new world is no more about just designing a great identity, or doing digital marketing, or promotions...or let's just be different. Brand Strategists for digital-era need to be multifaceted. They need to be Dot connectors using design thinking, data, human insights, technology brand & marketing to help solve consumer problems.
Today, I see young students and professionals are full of passion and confidence. However, due to the busy-ness of business they are deprived of right mentorship, hands-on guidance and proper blend of strategy + tactics.
I have been a strategic contributor and creator of experience lead brands during my 13.5+ years of tenure in brand strategy, design, digital agencies like Future Group, Idiom Design & Consulting, JWT Design, Saatchi & Saatchi X and Asymmetrique Digital.
I believe in the power of Strategic Brand and Experience after having learnt from mentors from varied disciplines & industries.
And I would like to empower the young talent and aspiring brand professionals with my simplified brand conceptualization frameworks, tools and hands-on experience. So that they can breakthrough in their career.
I am a father of a lovely daughter, husband to a caring wife. A Storyteller, Experience seeker & Spiritual person by passion. Professionally, I am known as a Dot-connector, Design thinker, Brand and Experience Strategist and a T-Shaped Brand Creator. I am focused on creating 'Experience as the Strategic advantage for brands in digital era' with the design thinking approach.
About the Course
‘Simplicity in Strategy’ leads to better ‘Impact in Implementation’.
Strategic Brand Blueprint will...
For all those who aspire to be in strategic brand building roles and fast track their career growth.
Ways in which you will be able to Breakthrough.
A journey of 3 days